Family Investments has joined forces with Bounty, the UK's favourite parenting club, to launch a junior bond.
The purpose of the junior bond is to fill the savings gap caused by reforms to the child trust fund .
According to Family Investments, parental engagement is increasingly important following the loss of the nudge to action that was provided by the child trust fund voucher.
"We recognise that new parents are often strapped for cash but have a desire to save for their child's future," remarked Kate Moore, head of savings and investments at Family Investments.
"With the Junior Bond, parents are able to make small payments over the long-term into an account that is locked away for the benefit of their child."
She added that the launch of the new junior bond will help those who hope to give their child the best start in life.
At present, Family Investments looks after around £2.8 billion of family money for more than 1.7 million people in the UK.
Family Investments launches junior bond
Family Investments launches junior bond
Thu, 20 Jan 2011
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