Cash still a priority for many investors

Thu, 11 Mar 2010

Many people are still planning on making cash investments despite the prospect of low interest rates, it has been reported.

Research conducted by the Fair Investment Company has found that 25 per cent of investors will go for cash-based investment products while, for 51 per cent, cash is currently their greatest exposure.

The main reasons given for sticking to cash included the security it offers and the fact that investors could easily access it.

Nick Scarrett, head of pension and investments at Fair Investment Company, said: "There is a lot of talk of diversifying assets and opting for riskier investments in order to improve returns, and this suits many people, but the bottom line is, most people are happiest in cash."

A study by Interactive Investor recently found that an increasing number of people were turning their back on cash individual savings accounts (ISA), with many going for self-select ISAs instead.

Anyone wishing to invest in an ISA must do so before April 6th if they want to beat the tax deadline.
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