A leading investment firm has highlighted how western brands are benefiting from changing consumption patterns in emerging markets.
While countries such as India, Brazil and China are often seen as opportunities for investments, JP Morgan has revealed how it is helping businesses in developed countries.
Peter Kirkman explained how the firm's Global Consumer Trends Fund, which he manages, can help investors tap into the $30 trillion worth of global consumer spending.
He added: "As emerging markets continue to see an increasing trend towards higher living standards and urbanisation, consumption patterns are changing.
"Western brands are benefiting greatly from this with already well-established business models and distribution channels. In countries like China and India, there will be a very strong growth in middle class urban consumption expenditure for many years to come."
It was recently pointed out by JP Morgan that, of Brazil's US$1.77 trillion GDP, 60.6 per cent is driven by domestic consumption.
Consumer spending in emerging markets provides investment opportunity
Consumer spending in emerging markets provides investment opportunity
Thu, 03 Jun 2010
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