Ethical and community values are increasingly important to customers when they are investing in financial products, it has been argued.
Rachel Le Brocq, press and public affairs manager at the Building Societies Association, explained building societies and mutuals are well placed to capitalise on this.
"Community is very important to building societies and mutuals and looking after their local communities as well as the overall ethics side of things," she observed.
"They take pride in supporting their local causes."
Meanwhile, the Fair Investment Company has cautioned consumers to be sensible when considering whether to take out a credit card .
Rachel Mason, spokesperson for the company, urged Britons not to take out such products just because they are offered them.
It is up to customers to decide if they can afford to borrow money and how long it might take them to pay it back, Ms Mason said.




