The Fair Investment Company has introduced a new investment advisory service to enable customers to choose the right product for them.
Designed to produce independent, unbiased and unrestricted advice, the service will help potential investors research various pensions, individual savings accounts and protection.
Nick Scarrett, head of investment and pensions at the company, said: "A recent survey of our customers revealed that although the majority do not seek financial advice before investing and are perfectly happy doing their own research using all the tools and information we provide, more than a third do want financial advice.
"This service is for those who feel they do want to speak to someone independent before making any decisions about their money."
Customers will be able to pay for the service either through an upfront fee or as commission from their investment.
Santander recently added some new products to its investment range, including the Guaranteed Growth Plan and the Guaranteed Capital Plus .




