One firm has cut its initial charge on a range of unit trusts by two per cent, it has been announced.
The Co-operative Investments has announced that it will be cutting the cost of putting money into a unit trust or individual savings account for anyone depositing £7,000 or more.
It is also offering the reduction on a range of lower-risk investments, something it says will meet the needs of all consumers.
Zack Hocking, head of investments at the firm, said: "The discount makes a difference because it means more of your investment is working for you straight away. I'd encourage anyone thinking of investing to take advantage of the offer while it's available."
Stock market-based investments are proven to provide better long-term returns than savings accounts despite periods of volatility, he added.
Yesterday, M&G launched a new investment fund aimed at allowing UK consumers the chance to benefit from share dividends from around the world.
The M&G Global Dividend Fund will be managed by Stuart Rhodes.




